Shop the world, stay local: Where Prague shoppers go for style at great prices

Part of the expat experience involves blending cultures as you build your new life abroad – ordering coffee in three languages, mixing thrift finds with a few reminders from home, and, unless you’re lucky enough to relocate with more than two suitcases, filling a closet with clothing that feels like you. 

Great taste has no borders, so leave the passport at home, take advantage of this season’s summer sales, and create a worldly wardrobe with a trip around Fashion Arena Prague Outlet. Here are the brands from abroad that will have you looking like a Parisian minimalist, an NYC cool kid, a Czech design icon, and more.

Gone are the days when a pair of white sneakers and a baseball cap made you look like a tourist in Prague. American fashion is rooted in confidence, and it’s easy to channel that laid-back spirit with labels from across the pond.

For a bit of American prep culture with a contemporary edge, check out Tommy Hilfiger, or for a more minimalist silhouette, hit up the timeless classics at Calvin Klein. A pair of GAP jeans or Levi’s original denim never goes out of style (take it from a brand that’s been around since 1873). Some say athleisure was invented in the States, with shops like Nike and GANT delivering sporty energy and modern streetwear.

Italians don’t chase trends – they set them. Here, la vita è bella, and that extends to everyday fashion, where even the most casual outfit looks like the wearer just stepped off the runway at Milan Fashion Week.

Start from the inside out in Calzedonia, proving that socks and leggings set the tone for an unmistakable sense of Italian confidence. Colorful basics are a must from United Colors of Benetton, while Diesel’s high-profile streetwear and distressed, worn-in denim signal you know how to balance style and substance. 

Sip on an Aperol Spritz at your favorite cafe in an outfit from Pinko with bold, feminine tailoring, metallic accents, and just the right amount of drama that would make even the cast of Roman Holiday proud. 

To je škoda if you think Czechia’s fashion scene is lacking; there’s lots to love about brands like Baťa, one of the country’s most enduring footwear designers, redefining everyday shoes with a heritage-meets-modernity blend. Bushman and Alpine Pro are both homegrown adventurewear labels, and Feratt Fashion, specializing in suits and formalwear, brings a local twist to tailoring with sharp cuts, premium fabrics, and a wide size range.

Czech products tell a story of craftsmanship, practicality, and pride. Even locals love to shop at Czech-made legends like Bohemian Crystal, where the sparkle isn’t just in the finish, it’s in the history. Whether you're picking up fine glassware or a statement gift, it’s a piece of Czech tradition, beautifully packaged.

French style walks the fine line between luxury and simplicity, but that’s exactly what you'd expect from the country that invented the idea of je ne sais quoi.

Here, everyday tasks are enhanced through personal style, whether that’s eating a fresh-baked croissant in an elevated Karl Lagerfeld ensemble or watching your favorite sports match in a crisp Lacoste polo. Round it out with your favorite Chanel scent from The Cosmetics Company Store, where French heritage brands share shelf space with international beauty icons.

German fashion stands out for being structured, smart, and unapologetically practical. The local sense of style embodies a kind of confidence that never overreaches: city suits, wool coats, and smart casual wear that can carry you from boardroom to cocktail hour.

Brands like Hugo and Boss are known for their impeccable tailoring, sharp lines, and clean palettes, ideal for those who like structure in their style. adidas and Puma lead the way with high-performance sneakers and bold activewear that translates into a casual coolness appropriate enough for work or a night out. Combine those with some rugged outerwear from Wellensteyn or everyday staples from Tom Tailor, and you’ll be covered from across the border.

Like IKEA furnishings, the Scandinavian approach to fashion is simple: less fuss, more purpose. 

Brands like Helly Hansen and Peak Performance showcase technical excellence with their sleek Nordic-design outerwear, perfect for the city, slopes, or anywhere in between. Ecco applies the same principle to footwear: clean, anatomical, and beautifully made. Only provides knitwear, tailored trousers, and denim that pair effortlessly with anything. 

If you’re craving a quick bite of global culture to match your new international wardrobe, take a mini trip to Asia: Grab steaming udon or crispy spring rolls at Wrap ‘n Roll, indulge in Chinese-Japanese favorites like duck, mango salad, and sushi at Červené jablko, or cozy up with butter chicken and garlic naan from Satyam. It’s a global tasting tour – no reservations required.

Zamenhofova 440, Praha - Štěrboholy, 108 00